Top 3 Stories in Social Media and Business!

Top 3 Stories of interest:

Twitter to Release Real-Time Analytics Dashboard in Q4

LinkedIn Acquires ChoiceVendor

Mark Zuckerberg Now Richer Than Steve Jobs

via Top 3 Stories in Social Media and Business This Morning.

Consumers Force Retailers to Adopt Social Strategy!

Confusion about ROI, disagreement about performance indicators

For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites

Consumers Force Retailers to Adopt Social Strategy - eMarketer.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign!

Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign. By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign.

 
Emineo Media

Social Media Will Change Your Business - BusinessWeek!

The original title of this story was "Blogs Will Change Your Business,” published in May, 2005. It has received numerous revisions and updates and 5 years later; its essential reading for anyone interested in the relevance of the evolution of Social Media.

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.

Social Media Will Change Your Business - BusinessWeek######.

3 Small Cause Campaigns That Won Big With Social Media

Non-profit organizations are leading the way when it comes to creatively harnessing the power of social media.

In fact, 93% of the top U.S. charities have a Facebook page, 87% have a Twitter profile, and 65% have a blog. Why does this matter? Because the rapid growth and adoption of social media is helping non-profits in their quest for change — they truly are using social media for social media.

3 Small Cause Campaigns That Won Big With Social Media.

Interactive Marketing Listens to Customers!

Interactive Marketing is a reference to an evolving trend in marketing where marketing has moved from transaction-based to conversation-based. John Deighton at Harvard provided the definition of interactive marketing, he says; "interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996)."

Although interactive marketing processes are facilitated by internet technology, interactive marketing is not the same as online marketing. The ability to communicate with our customer more easily using the technology of the internet is made easier when we can collect customer information online and share this information with them. Interactive marketing works because it allows us to better serve our clients, their customers and provides a better use of marketing dollars.

Emineo Media

Mouseover Security Flaw in Twitter!

Twitter experienced a security flaw today spreading rapidly through thousands of users redirecting them to third-party websites. This nasty “mouseover” bug subjugated Twitter account users to pop-ups and third-party websites by simply scrolling your mouse over the offensive link. The “onMouseOver” flaw is a result of the JavaScript function that was caused when the mouse was passed over the bulk of text. According to Mashable.com  “We’ve seen the flaw being abused to launch simple pop-up windows, redirect users elsewhere (including porn sites), and we’ve also seen it used in combination with blocks of color, covering the true “intention” of the tweet.”

Emineo Media

Social Media Working Better for Retention Than Acquisition!

Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand a

Social Media Working Better for Retention Than Acquisition

Emineo Media

Impact of Twitter and Small businesses!

Twitter marketing is the latest concept that has emerged in the field of marketing. Using Twitter has become the latest fad amongst youngsters. Its increasing popularity is the main reason behind media marketers getting attracted towards the discipline of Twitter marketing.

Twitter marketing through microblogging has made this social networking site a great medium to face modern day marketing challenges. Through microblogging, the media marketer can endorse his product or services in merely 140 characters.

Twitter Marketing helps in building up a brand amongst a larger base audience. According to statistics, Twitter is used all over the world as one of the most popular social networking sites. Any bit of marketing meticulously done on Twitter can appeal to the entire world in one tweet. In other words, the promotion of products or services can reach millions of Twitter users by Tweeting.  This helps to build your brand on a much higher scale as compared to any of the traditional mediums of marketing.

Therefore, Twitter marketing is a boon for any small business, through which it can reach unmatchable heights in terms of material success and fame.

webtotalmarketing.com

Social Media: Essential Strategic Communication!

Social media must be viewed as an essential strategic communication medium that all businesses should embed in their overall marketing plan. Social media can’t be viewed as a fad, a craze or the next big thing. Its potential to maximize a brand/identity, business, organization or personality continues to evolve and its imminent impact will further astound those who have yet to embrace it.

Emineo Media

Interactive Marketing Solutions