Future growth in the digital population will come from minority audiences.
The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.Hispanics are the fastest-growing segment of the US population, and eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014.
Next year, eMarketer forecasts 32.2 million Hispanics, or 62.9% of the US Hispanic population, will be online. The results of the 2010 census could push those estimates up even further.
While the bureau has consistently projected strong growth within minority populations through 2050, the new figures for all races may change more than the bureau projected.
The census’s open-ended questions on racial and ethnic background—including a write-in answer for filers who did not feel their background could be explained by a single check-box answer—caused much confusion and comment.
It is still unclear how respondents identified themselves and their families.
2011 Trends: Census Highlights Demographic Shifts
Emineo Media
