Social Media Grows Up!

Three years ago, Twitter was barely known outside the geeky confines of San Francisco. Today, it's a marketer's dream: a free service with an audience of nearly 125 million people, who use it to keep tabs on friends, celebrities — and their favorite companies. Co-founder Biz Stone explains what's happening, where it's headed, and how entrepreneurs can take advantage.

Social Media Grows Up.

Emineo Media

Retargeting Used by Marketers for Cost-Effective Brand Lift!

According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.

While display ads may once have been considered primarily a direct response vehicle, and many marketers still rely on measures of declining clickthrough rates as primary display metrics, studies have shown that banner ads provide an important branding vehicle and should be considered as such. Given the cost, reach and effect of various display campaigns, retargeting provides a large benefit with reasonable costs.

Retargeting Used by Marketers for Cost-Effective Brand Lift

Emineo Media

"The Social Network" Writer on Mark Zuckerberg: "I've Been That Guy"

Facebook’s founders are reportedly not very thrilled with the angle of either Accidental Billionares or The Social Network, and have challenged some of the facts in the story they tell, so it’s interesting that Sorkin claims to empathize with Zuckeberg.

As is the case with most film versions of true stories, the facts aren’t all straight. Since the film is a work of art and not a documentary, that old Pablo Picasso quote might apply: “Art is the lie that tells the truth.” And Sorkin’s first objective is obviously to entertain. Sorkin explained his approach thusly

"The Social Network" Writer on Mark Zuckerberg: "I've Been That Guy".

Emineo Media

The Mobile Apps That Affluents Download!

More than one-third of wealthy Americans have downloaded apps to their smartphones and another 11% plan to do so in the near future, according to the Luxury Institute’s September 2010 “Wealth Report.” The Institute polled smartphone owners earning at least $150,000 per year the average income was $247,000 and found that 61% of them paid for at least some of their apps. Similarly to average smartphone owners, affluent users polled downloaded weather-related, news and gaming apps the most.

The Mobile Apps That Affluents Download


Emineo Media

The Continued Rise of Blogging!

More than half of web users will read blogs this year. Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets.

The Continued Rise of Blogging

Twitter to Release a Real-time Analytics Solution This Year!

Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets

Member of Twitter’s business development team Ross Hoffman has revealed at the Sports Marketing Summit that Twitter plans to launch the dashboard in the last quarter of 2010. He was speaking in the context of sports, but there’s no reason to believe the tool won’t be available to other users, too.

Twitter to Release a Real-time Analytics Solution This Year [REPORT].

Top 3 Stories in Social Media and Business!

Top 3 Stories of interest:

Twitter to Release Real-Time Analytics Dashboard in Q4

LinkedIn Acquires ChoiceVendor

Mark Zuckerberg Now Richer Than Steve Jobs

via Top 3 Stories in Social Media and Business This Morning.

Consumers Force Retailers to Adopt Social Strategy!

Confusion about ROI, disagreement about performance indicators

For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites

Consumers Force Retailers to Adopt Social Strategy - eMarketer.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign!

Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign. By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign.

 
Emineo Media

Social Media Will Change Your Business - BusinessWeek!

The original title of this story was "Blogs Will Change Your Business,” published in May, 2005. It has received numerous revisions and updates and 5 years later; its essential reading for anyone interested in the relevance of the evolution of Social Media.

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.

Social Media Will Change Your Business - BusinessWeek######.