Social Media Grows Up!

Three years ago, Twitter was barely known outside the geeky confines of San Francisco. Today, it's a marketer's dream: a free service with an audience of nearly 125 million people, who use it to keep tabs on friends, celebrities — and their favorite companies. Co-founder Biz Stone explains what's happening, where it's headed, and how entrepreneurs can take advantage.

Social Media Grows Up.

Emineo Media

Retargeting Used by Marketers for Cost-Effective Brand Lift!

According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.

While display ads may once have been considered primarily a direct response vehicle, and many marketers still rely on measures of declining clickthrough rates as primary display metrics, studies have shown that banner ads provide an important branding vehicle and should be considered as such. Given the cost, reach and effect of various display campaigns, retargeting provides a large benefit with reasonable costs.

Retargeting Used by Marketers for Cost-Effective Brand Lift

Emineo Media

"The Social Network" Writer on Mark Zuckerberg: "I've Been That Guy"

Facebook’s founders are reportedly not very thrilled with the angle of either Accidental Billionares or The Social Network, and have challenged some of the facts in the story they tell, so it’s interesting that Sorkin claims to empathize with Zuckeberg.

As is the case with most film versions of true stories, the facts aren’t all straight. Since the film is a work of art and not a documentary, that old Pablo Picasso quote might apply: “Art is the lie that tells the truth.” And Sorkin’s first objective is obviously to entertain. Sorkin explained his approach thusly

"The Social Network" Writer on Mark Zuckerberg: "I've Been That Guy".

Emineo Media

The Mobile Apps That Affluents Download!

More than one-third of wealthy Americans have downloaded apps to their smartphones and another 11% plan to do so in the near future, according to the Luxury Institute’s September 2010 “Wealth Report.” The Institute polled smartphone owners earning at least $150,000 per year the average income was $247,000 and found that 61% of them paid for at least some of their apps. Similarly to average smartphone owners, affluent users polled downloaded weather-related, news and gaming apps the most.

The Mobile Apps That Affluents Download


Emineo Media

The Continued Rise of Blogging!

More than half of web users will read blogs this year. Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets.

The Continued Rise of Blogging

Twitter to Release a Real-time Analytics Solution This Year!

Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets

Member of Twitter’s business development team Ross Hoffman has revealed at the Sports Marketing Summit that Twitter plans to launch the dashboard in the last quarter of 2010. He was speaking in the context of sports, but there’s no reason to believe the tool won’t be available to other users, too.

Twitter to Release a Real-time Analytics Solution This Year [REPORT].

Top 3 Stories in Social Media and Business!

Top 3 Stories of interest:

Twitter to Release Real-Time Analytics Dashboard in Q4

LinkedIn Acquires ChoiceVendor

Mark Zuckerberg Now Richer Than Steve Jobs

via Top 3 Stories in Social Media and Business This Morning.

Consumers Force Retailers to Adopt Social Strategy!

Confusion about ROI, disagreement about performance indicators

For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites

Consumers Force Retailers to Adopt Social Strategy - eMarketer.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign!

Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign. By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign.

 
Emineo Media

Social Media Will Change Your Business - BusinessWeek!

The original title of this story was "Blogs Will Change Your Business,” published in May, 2005. It has received numerous revisions and updates and 5 years later; its essential reading for anyone interested in the relevance of the evolution of Social Media.

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.

Social Media Will Change Your Business - BusinessWeek######.

3 Small Cause Campaigns That Won Big With Social Media

Non-profit organizations are leading the way when it comes to creatively harnessing the power of social media.

In fact, 93% of the top U.S. charities have a Facebook page, 87% have a Twitter profile, and 65% have a blog. Why does this matter? Because the rapid growth and adoption of social media is helping non-profits in their quest for change — they truly are using social media for social media.

3 Small Cause Campaigns That Won Big With Social Media.

Interactive Marketing Listens to Customers!

Interactive Marketing is a reference to an evolving trend in marketing where marketing has moved from transaction-based to conversation-based. John Deighton at Harvard provided the definition of interactive marketing, he says; "interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996)."

Although interactive marketing processes are facilitated by internet technology, interactive marketing is not the same as online marketing. The ability to communicate with our customer more easily using the technology of the internet is made easier when we can collect customer information online and share this information with them. Interactive marketing works because it allows us to better serve our clients, their customers and provides a better use of marketing dollars.

Emineo Media

Mouseover Security Flaw in Twitter!

Twitter experienced a security flaw today spreading rapidly through thousands of users redirecting them to third-party websites. This nasty “mouseover” bug subjugated Twitter account users to pop-ups and third-party websites by simply scrolling your mouse over the offensive link. The “onMouseOver” flaw is a result of the JavaScript function that was caused when the mouse was passed over the bulk of text. According to Mashable.com  “We’ve seen the flaw being abused to launch simple pop-up windows, redirect users elsewhere (including porn sites), and we’ve also seen it used in combination with blocks of color, covering the true “intention” of the tweet.”

Emineo Media

Social Media Working Better for Retention Than Acquisition!

Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand a

Social Media Working Better for Retention Than Acquisition

Emineo Media

Impact of Twitter and Small businesses!

Twitter marketing is the latest concept that has emerged in the field of marketing. Using Twitter has become the latest fad amongst youngsters. Its increasing popularity is the main reason behind media marketers getting attracted towards the discipline of Twitter marketing.

Twitter marketing through microblogging has made this social networking site a great medium to face modern day marketing challenges. Through microblogging, the media marketer can endorse his product or services in merely 140 characters.

Twitter Marketing helps in building up a brand amongst a larger base audience. According to statistics, Twitter is used all over the world as one of the most popular social networking sites. Any bit of marketing meticulously done on Twitter can appeal to the entire world in one tweet. In other words, the promotion of products or services can reach millions of Twitter users by Tweeting.  This helps to build your brand on a much higher scale as compared to any of the traditional mediums of marketing.

Therefore, Twitter marketing is a boon for any small business, through which it can reach unmatchable heights in terms of material success and fame.

webtotalmarketing.com

Social Media: Essential Strategic Communication!

Social media must be viewed as an essential strategic communication medium that all businesses should embed in their overall marketing plan. Social media can’t be viewed as a fad, a craze or the next big thing. Its potential to maximize a brand/identity, business, organization or personality continues to evolve and its imminent impact will further astound those who have yet to embrace it.

Emineo Media

Interactive Marketing Solutions

UK Retailers Move to Embrace M-Commerce.

Most UK merchants expect mobile commerce to be part of their main strategy within the next 12 months, and more than 40% plan to have a transactional mobile site or application within the next year, according to a survey carried out by eDigital Research for the Association for Interactive Media and Entertainment (AIME), the Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG).


Click below to read full story:

UK Retailers Move to Embrace M-Commerce.

Emineo Media

Interactive Marketing Solutions

Get Ready!

Interactive marketing solutions are rapidly emerging: social media is here and mobile media will be the next big craze. Get ready!


Emineo Media

Interactive Marketing Solutions

Social Media Change!

Social media is currently an intricate part of the consumer experience.  Countless businesses have become reliant on social media as a source of information for selling and marketing their products and/or services.  But just like sales and marketing are constantly changing, social media is just another change.  Businesses should not fear these changes, but try to understand, embrace and implement social media.  In doing so, they will enrich the consumer’s experience and in the process evolve into another phase of success they may deny themselves for fear of change. 

Emineo Media

Social Media: Essential Strategic Communication!

Social media must be viewed as an essential strategic communication medium that all businesses should embed in their overall marketing plan.  Social media can’t be viewed as a fad, a craze or the next big thing. Its potential to maximize a brand/identity, business, organization or personality continues to evolve and its imminent impact will further astound those who have yet to embrace it.

Emineo in Latin means to "Stand Out" "Be Remarkable" "Be Prominent" 'Be Conspicuous!"

Emineo Media in a team effort with your business will create an “Interactive Marketing Solution” to ensure your business “Stands Out” and is “Prominent” amongst the world of web enhancements. Our focus is maximizing the potential of your Internet presence to ensure our collaborative efforts produce “Remarkable” brand innovative results.

UK Retailers Move to Embrace M-Commerce.

Most UK merchants expect mobile commerce to be part of their main strategy within the next 12 months, and more than 40% plan to have a transactional mobile site or application within the next year, according to a survey carried out by eDigital Research for the Association for Interactive Media and Entertainment (AIME), the Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG).

Click below to read full story:

UK Retailers Move to Embrace M-Commerce.

Emineo Media

Emineo Media teams with Businesses to "Stand Out" "Be Prominent" "Be Remarkable"

Emineo in Latin means to "Stand Out" "Be Prominent" "Be Remarkable!"

Emineo Media in a team effort with your business will create an “Interactive Marketing Solution” to ensure your business “Stands Out” and is “Prominent” amongst the world of web enhancements. Our focus is maximizing the potential of your internet presence to ensure our collaborative efforts produce “Remarkable” brand innovative results.


Emineo Media

Interactive Marketing Solutions