The original title of this story was "Blogs Will Change Your Business,” published in May, 2005. It has received numerous revisions and updates and 5 years later; its essential reading for anyone interested in the relevance of the evolution of Social Media.
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.
Social Media Will Change Your Business - BusinessWeek######.
Had a chance to read this in 2005 and the revised version again in 2008. Essential for anyone involved in Social Media
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