If you haven't figured it out by now, reaching your target audiences can be simply complex. What's meant there is the old shot gun method is still easy. Getting responses is still difficult. At least until you consider how the social audience interacts. Engagement is the key to success. Being engaging however is the challenge. What can you say or write to invoke a conversation? Rather than asking a barrage of questions to start a dialogue, start by answering one simply question. "Why?" Starting with "Why" blows away the outer shell and pierces through to the inner belief. It encourages, inspires and instills integrity.
What are the core values of your company? Do you share and demonstrate them to your current and potential customers - or only to your staff at all employee meetings? Better yet - do you promote them in your marketing? And is that message engaging?
If you aren't, perhaps 2011 is the time for you to consider changing your strategies?
How are you engaging your prospects and customers?
Showing posts with label Myspace. Show all posts
Showing posts with label Myspace. Show all posts
Monday, January 3, 2011
Monday, December 6, 2010
Big Jump in Social Media for Holiday Marketing!
Three-quarters will market on social sites this holiday season
Holiday advertising budgets are shifting as marketers increase their reliance on online channels, according to research from BDO USA.
While print advertising remains on top for holiday spending, nearly 27% of retailers reported they would spend most of their budget for the period online, including on social networks. That was up just from 18% last year and puts online ahead of broadcast for the second year in a row.
Big Jump in Social Media for Holiday Marketing - eMarketer.
Holiday advertising budgets are shifting as marketers increase their reliance on online channels, according to research from BDO USA.
While print advertising remains on top for holiday spending, nearly 27% of retailers reported they would spend most of their budget for the period online, including on social networks. That was up just from 18% last year and puts online ahead of broadcast for the second year in a row.
Big Jump in Social Media for Holiday Marketing - eMarketer.
Friday, November 5, 2010
HOW TO: Optimize Your Social Media Marketing Strategy!
There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet() marketing strategies.
Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Understanding the flow of the tools and tactics will also help you get your measurements and analytics in line with your goals.
Here’s a closer look at the breakdown of this marketing funnel, some tips on how to apply it to your social media strategy, and a look at how the model is evolving in the social media age.
via HOW TO: Optimize Your Social Media Marketing Strategy.
Emineo Media
Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Understanding the flow of the tools and tactics will also help you get your measurements and analytics in line with your goals.
Here’s a closer look at the breakdown of this marketing funnel, some tips on how to apply it to your social media strategy, and a look at how the model is evolving in the social media age.
via HOW TO: Optimize Your Social Media Marketing Strategy.
Emineo Media
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