What Really Drives Young Adults' Purchase Decisions?

Products that convey personal achievement and social interaction are valued:

Research has suggested that cause marketing appeals to US consumers, and that millennials in particular care about social and environmental issues.



Data presented by Resonate Networks at the October 2010 Pivot Conference in New York City confirmed the importance of such issues to young adults. Consumers ages 18 to 34 are more likely than their older counterparts to care about a variety of issues, including various civil rights and environmental concerns.

via What Really Drives Young Adults' Purchase Decisions? - eMarketer.

Emineo Media