What Makes Facebook Fan Pages Successful?

Engagement, interest and constant connection keep fans coming back on Facebook!

Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.

Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.

Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to Marketing Week in the UK about how the brand uses Facebook.

“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”

What Makes Facebook Fan Pages Successful?

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Smart Marketing using Good SEO!

To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals (why the website was created – generate sales ready leads, sales products & services, create awareness, etc).

Layout is vital to the online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist.

Good SEO includes the integration of web design, development, and interactive marketing with focused traffic-generation tactics that is vital to the success of your site. Without smart marketing any great website will fail.

A focus on interactive marketing through website design, search engine placement, search engine marketing, submission, analytics, email, and branding programs is paramount to online success.

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What Really Drives Young Adults' Purchase Decisions?

Products that convey personal achievement and social interaction are valued:

Research has suggested that cause marketing appeals to US consumers, and that millennials in particular care about social and environmental issues.



Data presented by Resonate Networks at the October 2010 Pivot Conference in New York City confirmed the importance of such issues to young adults. Consumers ages 18 to 34 are more likely than their older counterparts to care about a variety of issues, including various civil rights and environmental concerns.

via What Really Drives Young Adults' Purchase Decisions? - eMarketer.

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Do you take action or gamble?

We truly appreciate when trusted sources share nuggets of information to educate us all on the how-to’s of web design (et al). Whether your company has been online for many years or many months, take heed to the advice but more importantly, take action. You can have the greatest product or service in the world but a poor or bad experience on your website will turn your prospective customer in the opposite direction. It’s no different than a sales agent at a retail (offline) location. If that agent is having a bad day and it’s in the mood to deal with the same questions she just answered over and over the day before and she leaves your prospective customer feeling annoyed as opposed to excited to learn more, there’s a (huge) problem.

So be honest with yourself and/or your team. Are you really going to take action when you receive these complimentary tips from the experts, or are you going to go about your day and take a gamble?

Remember, even if a browser on your site doesn’t turn into a customer, what is it that you want them to remember from their experience (while on your site), which in turn is what do you want them to remember about your company?

If you acknowledge that you likely won’t and rarely do take action, contact a professional interactive web design firm. In the long run, your business will outperform the competition when you focus more on the experience, and less on the expense.

Social Media Change!

Social media is currently an intricate part of the consumer experience.  Countless businesses have become reliant on social media as a source of information for selling and marketing their products and/or services.  But just like sales and marketing are constantly changing, social media is just another change.  Businesses should not fear these changes, but try to understand, embrace and implement social media.  In doing so, they will enrich the consumer’s experience and in the process evolve into another phase of success they may deny themselves for fear of change. 

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